About

I lead Ticketing & Revenue for the AFC Women’s Asian Cup Australia 2026, with accountability for pricing, packaging and commercial outcomes across the tournament.

I’ve held commercial and general management roles across live events, alongside senior operational leadership positions within both global and local ticketing providers.

My experience spans Australia, the UK and the US, working across both organiser and client environments, giving me a practical understanding of how strategy translates into delivery.

I specialise in revenue strategy, pricing, product design and go-to-market execution, with a focus on driving commercial outcomes at scale.

I’m focused on broader revenue and commercial leadership roles within sport and live entertainment.

If you’re working on a major event or looking to strengthen your commercial and revenue strategy, feel free to get in touch.